Sounds hot, don’t it? “Dirty Secrets“? No, it’s just that while everyone is hot-to-trot about those Black Friday sales, it’s all just a lot of hoopla. Personally, I’ve never ran to the store in the middle of the night to get a bargain (if that’s what you want to call it), and I never will. Sounds like a plain old scam to me.
Here’s a Black Friday reality check: Of the hordes of pre-dawn shoppers who line up for hours outside stores on the day after Thanksgiving, most will not bag the best bargains that appear in merchants’ circulars.
Look at the fine print that appears next to an advertised “doorbuster deal” at the bottom of the page in this year’s circulars.
It will either say “While supplies last,” “Minimum 2 per store,” “No rainchecks” or “All items are available in limited quantities.”