Tales From The Ipe! » advertising http://www.joelipe.com If this don't make your booty move, your booty must be dead. Tue, 07 Sep 2010 15:21:04 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Yahoo Japan plans facial recognizing, content personalizing billboards http://www.joelipe.com/2009/04/yahoo-japan-plans-facial-recognizing-content-personalizing-billboards/ http://www.joelipe.com/2009/04/yahoo-japan-plans-facial-recognizing-content-personalizing-billboards/#comments Fri, 10 Apr 2009 22:26:01 +0000 Joel http://www.joelipe.com/?p=1415 Dang, tell me this doesn’t sound familiar?  Yahoo Japan and a Japanese billboard manufacturer are collaborating on electronic signage that photographs the faces of a passersby, analyses it using NEC’s facial analysis technology, and estimates his or her age. Once the demo is confirmed, the device spits out appropriate advertising content.”

Whoa.  It’s just like Minority Report.  I’m telling you.  People mock sci-fi, but imagination is an amazing ability.  I’ve said it before, and I’ll say it again. Isn’t someone working on the same hands-in-the-air interface?  And you know they’ve been working on flying cars for a while.

]]> http://www.joelipe.com/2009/04/yahoo-japan-plans-facial-recognizing-content-personalizing-billboards/feed/ 0 The Island (2005) http://www.joelipe.com/2009/03/the-island-2005/ http://www.joelipe.com/2009/03/the-island-2005/#comments Sun, 29 Mar 2009 07:28:01 +0000 Joel http://www.joelipe.com/?p=1311 On a Saturday night (when we can’t go anywhere fun with the kids), I had some quality geeky alone time.  I watched my latest Netflix movie, The Island, starring Ewan McGregor and Scarlett Johansson, among other well-known character actors.  It’s a sci-fi movie about the future, cloning, etc.  I remember when this Michael Bay movie came out in 2005, and bombed at the box office.  I didn’t stay away from it, so much as never got around to watching it.

I actually thought it was a good movie.  Good action, pretty decent sci-fi plot, and decent acting.  It’s no blockbuster, but I’m glad pleasantly surprised to learn that Michael Bay can actually make a decent movie. Who knew?

The only portion that raised my eyebrows was the rampant in-movie advertising / product placement.  Especially the MSN Search crap.  How much product placement? Did you know that Cisco Systems, MSN Search, Xbox, Puma, Reebok, Miller Light, NBC, NFL, Budweiser, Apple, Aquafina, General Motors, DaimlerChrysler, Mack, Coca-Cola, Speedo, TAG Heuer, Amtrak, Ben & Jerry’s, and Nokia are some of the sponsors of the film? That’s crazy, even by Michael Bay standards.

The Island (2005)

The Island (2005)

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